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The ethical and sustainable story behind Babe Balm Bronze

All that glitters is not gold. Did you know that mica, the mineral responsible for your makeup's shimmer has been commonly linked to child labour and unethical, dangerous working practices? In fact, it’s estimated that 22,000 children work in dangerous mines in Jharkhand and Bihar, India, alone. These children work for as little as 22p a day and are at grave risk of death or injury should the mines collapse, which they often do. It is horrifying that children risk their lives for the sake of shimmery makeup. Because of this, when formulating Babe Balm Bronze, we ensured that the mica we use is sourced and produced ethically and sustainably. We work closely with a supplier in the US who is committed to ethical & fair working conditions, high safety standards, employee education and environmental responsibility, as well as full traceability.⠀⠀⠀⠀


Babe Balm Bronze is also paired with shea butter, which, when sourced responsibly, makes for an incredibly sustainable ingredient. Growing wild and in abundance, the shea tree requires no use of fertilisers or pesticides. 90% of the energy our supplier uses to actually produce the shea comes from renewable sources too. As well as sustainability, our supplier also has a huge focus on ethical practices, running a programme designed to support and empower local communities of women in West African countries like Ghana, Mali & Ivory Coast. Based on fair trade principles, including access to pre-financing, education and logistical support, the program involves over 200,000 women and continues to grow.⠀

Babe Balm Bronze is also housed in a, plant-ink dyed, glass pot which is fully recyclable and eligible for ReBYBI - our circular recycling scheme.⠀ReBYBI is our circular recycling scheme that allows you to return your used BYBI bottles to be sterilised and reused like for like. This means that when you’re done with Babe Balm Bronze, simply pop it in the post back to us and it can continue its life as a Babe Balm Bronze pot without the need to be processed through industrial level recycling or worse, ending up at landfill. Currently in the UK over 30% of glass isn’t recovered or recycled, and so DOES end up in landfill. This is exactly why ReBYBI is so important.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Ethical practices and sustainability is at the heart of what we do at BYBI. We create beauty that impacts your skin, not your planet or the people who live on it.


Written by Saoirse, Senior Social & Content Exec

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