For sure, ageing is a blessing. But the term 'anti-ageing' would suggest otherwise, despite those who grow old being the luckiest of the bunch. Everyday, every single one of us ages just a little, we can't stop it, turn back the clocks or pause. However, looking after your skin and using targeted active ingredients can make a big impact on the appearance of fine lines, wrinkles, sagging, skin damage and age spots.
Here's our anti-ageing product picks for £20 and under
First up, SPF (always)
Nothing, we repeat, nothing, can help protect your skin from premature ageing like SPF. UV rays from the sun are the main cause of skin damage. Day Defence SPF 30 Moisturiser provides broad spectrum protection from both UVA (that causes ageing) and UVB (that cause skin to burn). It uses a mineral filter in the form of non-nano zinc oxide, which forms a physical barrier to protect your skin.
We've combined SPF 30 with aloe, buriti and shea butter to make a creamy, light, non-comedogenic moisturiser that leaves your skin feeling soft and hydrated, as well as protected.
The collagen booster
Collagen naturally diminishes within the skin as we age. It's a protein that helps keep skin elastic, which lessens wrinkles. Bakuchiol has been proven to help boost collagen production, smoothing out fine lines, improving skin texture and rejuvenating skin. It's a natural and vegan alternative to retinol, aka vitamin A, that's not only suitable for use when pregnant and breastfeeding, but also for those with more sensitive skin.
We've paired 1% bakuchiol with olive squalane in our bestselling Bakuchiol Booster. It's easily absorbed and leaves skin feeling smooth, soft and silky.
Encouraging skin cell renewal
Typically you may not class exfoliation as 'anti-ageing', but Acid Gold, our resurfacing face mask does more than that. It uses the power of AHAs to get rid of dull, dead skin cells helps skin look brighter and fresher. It also contains upcycled pumpkin enzyme, a by-product of the pumpkin seed industry, which not only gently exfoliates, but also promotes skin cell renewal, for firmer, clearer skin.
Worried about being left red faced? Don't be. Acid Gold is made with moisturising ingredients such as glycerin and sea buckthorn oil which leave skin feeling nourished and hydrated.
Moisturising is essential
The best 'anti-ageing' product you can own (aside from SPF) is a moisturiser. Keeping your skin soft, supple and hydrated alone helps prevent premature ageing and damage. Babe Balm is our multipurpose beauty balm that can be used almost anywhere; to repair dry patches, hydrate chapped lips or soothe dry hands. It's made with rich, moisturising ingredients such as shea butter, squalane and coconut oil, to leave skin super soft, replenished and healthy. Made without essential oils, it's the perfect treatment for dry, sensitive skin.
Babe Balm also contains coenzyme Q10 and hibiscus oil, both rich in antioxidants, they work together to help repair damaged skin and prevent textural skin issues such as stretch marks and severe dryness. Beta-carotene from carrot extract also helps to rebuild skin and gives Babe Balm its iconic peachy-orange colour.