Hiya, welcome to BYBI – skin positive, pro-planet beauty for all.
We create effective natural, vegan and cruelty-free skincare, unlocking the goodness of active, nourishing ingredients—full of juicy vitamins and skin-strengthening minerals—to deliver you great skin.
We believe sustainable skincare isn’t an oxymoron—it’s our only beauty standard. We’re here to boost the health of your skin whilst shrinking your carbon footprint. Our goal is to create real change in the beauty industry by making products with intentional ingredients using low-carbon production methods to keep your skin—and our planet—healthy.
Our co-founders Elsie and Dominika started out in their own kitchens in the UK, meticulously crafting DIY beauty recipes with potent natural ingredients. BYBI was born in 2017 and quickly we became known for our truly clean, yet high performing formulas.
Fast forward to today and Elsie and Dominika are now-published authors, beauty podcasters and entrepreneurs who have swapped their flat’s kitchen for a state of the art, eco-lab in central London with a stellar team of scientists who help push for uncompromising results and the most climate-conscious practices, from production to packaging.
Are you ready to revolutionise how you moisturise?
Skin Positive, Pro-Planet Beauty