Welcome to BYBI. First and foremost, we are a skincare brand who formulate clean and efficacious products, designed to optimise your skin’s health. But alongside that we are also a values-driven brand who are trying to create change in an old-fashioned industry. We are striving to do better when it comes to our planet; be that through our raw materials, packaging or suppliers, whilst committing to only using 100% natural, vegan and cruelty-free ingredients (find our more on our Values Page). There is no room for compromise on either the quality of our products or the way they are produced – it’s possible to create great skincare without putting a strain on our planet, there just aren’t many companies doing it.
BYBI stands for By Beauty Insiders. Founded by Elsie & Dominika in 2017, we are beauty bloggers, trained formulators and skincare experts who create products based on what we want and what we know doesn’t yet exist.