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About us

We are BYBI. 

Pro-planet beauty for all, here to deliver you healthy, happy glowing skin. 

We bottle natural efficacy, creating 100% vegan and cruelty free skincare using: 

Superfood ingredients inspired by wellness. Rich in vitamins and antioxidants; everything your skin needs to stay healthy and strong.

In super science formulations, to deliver potent and powerful skin results. 

We are pro-planet from seed to shelf and are committed to producing skincare with the lowest possible environmental footprint, utilising low carbon production processes across our entire supply chain. Helping to keep your skin—and our planet—healthy (without having to compromise on either).

Our Co-founders Elsie and Dominika started out in their kitchens, meticulously crafting DIY beauty recipes with potent natural ingredients. BYBI was born in 2017 and we quickly became known for our efficacious, pro-planet formulas and standout eco packaging. 

Fast forward to today, Elsie and Dominika are published authors, trained skincare formulators, podcasters and entrepreneurs who are paving the way for more climate conscious practises, from ingredients to production and packaging. 

Our biggest achievement to date? We created the world’s first carbon negative skincare product*, Glowcurrant Booster. A brightening facial oil, that captures more carbon than it emits. It’s a game-changer, literally.  

Are you ready to revolutionise how you moisturise? 


Skin Positive, Pro-Planet Beauty

*Due to its unique, first-to-market production methods. Glowcurrant Booster’s carbon footprint is negative because it is made using low-carbon ingredients and sequesters carbon throughout its supply chain from cradle-to-gate. It does not rely on or involve any carbon offsetting.

It all started with Clean Beauty Insiders

Clean Beauty Insiders is a platform for all things natural beauty, from DIY recipes to product reviews and industry news.

Elsie and Dominika started Clean Beauty Insiders quite literally in their kitchens; experimenting with avocado face masks and turmeric body scrubs.

As their journey developed, so did the platform and it’s now widely viewed as a premier destination for all things green beauty, with the girls recognised as thought leaders and innovators in the UK. Their book Clean Beauty, 100 recipes for the skin, body and hair, was published by Penguin in Jan 2017 and they launched BYBI in Feb 2017.

Clean Beauty Insiders the Podcast launched in 2018 (listen here).