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About us

Hello! We’re BYBI Beauty and we’re committed to bringing you really great beauty products that actually work. We create skincare using only ingredients that we know will directly benefit the skin; high quality ingredients that are 100% natural, vegan and cruelty free.

We believe in transparency, because everyone deserves to know what’s in their beauty products, and innovation, because natural doesn’t have to mean basic.

BYBI stands for By Beauty Insiders. Founded by Elsie & Dominika in 2017, we are beauty bloggers, formulators and consumers and create products based on what we want and what we know doesn’t yet exist.

It all started with
Clean Beauty Co

Clean Beauty Co is the UK’s biggest natural beauty platform. Elsie and Dominika started Clean Beauty Co to shine a light on beauty formulations and empower people to take control of what they put on their skin.

Clean Beauty Co is seen as the UK’s premier destination for green beauty content and the girls are recognised as natural beauty thought leaders and innovators in the UK. Their book Clean Beauty was published by Penguin in Jan 2017 and they launched BYBI in Feb 2017. You’re in good hands with us.

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