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About us

Welcome to BYBI. First and foremost, we are a skincare brand who formulate clean and efficacious products, designed to optimise your skin’s health. But alongside that we are also a values-driven brand who are trying to create change in an old-fashioned industry. We are striving to do better when it comes to our planet; be that through our raw materials, packaging or suppliers, whilst committing to only using 100% natural, vegan and cruelty-free ingredients (find our more on our Values Page). There is no room for compromise on either the quality of our products or the way they are produced – it’s possible to create great skincare without putting a strain on our planet, there just aren’t many companies doing it.

BYBI stands for By Beauty Insiders. Founded by Elsie & Dominika in 2017, we are beauty bloggers, trained formulators and skincare experts who create products based on what we want and what we know doesn’t yet exist.

It all started with
Clean Beauty Insiders

Clean Beauty Insiders is a platform for all things natural beauty, from DIY recipes to product reviews and industry news. Elsie and Dominika started Clean Beauty Insiders quite literally in their kitchens; experimenting with avocado face masks and turmeric body scrubs. As their journey developed, so did the platform and it’s now widely viewed as a premier destination for all things green beauty, with the girls recognised as thought leaders and innovators in the UK.

Their book Clean Beauty, 100 recipes for the skin, body and hair, was published by Penguin in Jan 2017 and they launched BYBI in Feb 2017. Clean Beauty Insiders the Podcast launched in 2018 (listen here).

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