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How Your Skincare Works Overnight

We all know a good night’s sleep is important. It’s great for your mental health, boosting your mood, making you feel energised and more productive. But getting your 40 winks is also the best free skincare tip there is. Getting 8 hours of sleep a night is key to glowing, plump and healthy skin, just ask J.Lo. It’s not just best practice though, scientifically, overnight your skin repairs itself and your skincare literally works harder whilst you snooze.

Just like our bodies, our skin cells also follow a 24 hour biological clock known as the circadian rhythm, and in this time our collagen is naturally restored and skin cell turnover is stimulated which is essential for plump, radiant skin. A lack of sleep directly affects our collagen production and try as we might, we can’t always guarantee a restful night sleep (pandemic anxiety anyone?!) so it’s a good idea to pack your night time skincare routine with products and ingredients that do the work whether you’re in deep slumber or tossing and turning.

Our best-selling, natural retinol alternative Bakuchiol Booster is made for bedtime. Doing all the work whilst you get your beauty sleep, it actively, but gently, helps to boost collagen, smooth and firm skin, noticeably reducing the appearance of fine lines and giving your complexion some oomph when you wake up. A seriously efficacious product, Bakuchiol Booster is best applied directly to the skin but it can also be used to boost your moisturisers and serums. Unlike retinol, bakuchiol is pregnancy safe and great for those with sensitive skin. Although it still packs a punch so as with all our products, we definitely recommend patch testing first.

BYBI Bakuchiol Booster


Night Nutrition is a rich, moisturising, pre-sleep essential which helps to create a protective layer for your skin whilst you sleep, sealing in your other skincare products and preventing trans-epidermal water loss. As we sleep, our skin becomes more permeable which means our skincare can penetrate more deeply, which is exactly why Night Nutrition is PACKED full of the good stuff. Broccoli seed, raspberry & oat kernel oils mean Night Nutrition is seriously nourishing, replenishing and repairing. Whilst the powerful blend of antioxidant kale, carrot and lemon proteins help strengthen the skin's lipid barrier and stimulate cell repair.

BYBI Night Nutrition


We know resting can be easier said than done but it’s important to try and take the time for yourself to properly unwind in the evenings. Have a bath or a hot steamy shower, light a candle, stop doom-scrolling on Twitter, put your phone on do not disturb and slather on your skincare.

Written by Saoirse, Social & Content Senior Exec