As a first step, we're righting the wrong we've done so far. We
have offset all 2019-2020 emissions by
purchasing carbon credits, certified by the gold stangdard, and will continue to do so to operate as a carbon
Offsetting isn't enough. It's a short term solution that doesn't get to the root of the
issue and will not
solve the climate crisis. Instead, need to truly reduce a carbon footprint to have a posetive impact on the
We reduced our emissions by 12% from 2019 to 2020, and will commit to over doubling this
to a 25% reduction from 2020 to 2021.
we have identified key areas of our supply chain and business operations that are carbon
culprits and we will make changes in these areas to see a significant reduction in our output for the year. How
we will do this:
But (you guessed it) carbon reduction isn't enough either. We are making steps to become
First carbon negative beauty brand
meaning we absorb more carbon from the atmosphere than we generate. It's a tall order
and is going to be a massive challenge, but we're up for it.
We're working on inputting proccesses with our supply chain that are effective at
removing enough carbon to begin to balance out the rest of our emissions, which is called carbon
sequestering. We think that we'll be able to reach full carbon negagtivity by 2025 and
will keep you updated on our process as we go.