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Skincare that works, but doesn't cost the Earth

BYBI’s mission is to make sustainable skincare easy and accessible to everyone. We believe that great skincare should not come at any cost to our planet, and are not willing to compromise on either product performance or sustainability. At BYBI, sustainability is a need to have, not a nice to have.

We aim to make environmentally responsible beauty the norm, paving the way for other brands to follow as well as pushing existing brands to do better.

What is sustainable skincare?

Sustainability is an unregulated term which, having picked up momentum in recent years, has become a large and very grey area. Our work with sustainability is ever evolving. It is a work in progress. BYBI is far from perfect but we’re currently doing what we can, in the areas that we believe we can have the biggest impact.

Sustainable skincare at BYBI means products that come at minimal impact to our planet. Products that:

  • Don’t cause strain on biodiversity, non-renewable resources or the communities involved in their production
  • Have a low associated carbon footprint to their production and travel
  • Are packaged in materials that can at the very least be recycled into something new, but if it’s not, won’t damage our environment

To BYBI, sustainable beauty starts with transparency; transparency around a product’s entire lifecycle from seed to shelf. Full transparency arms you as the consumer with all the information you need to make informed purchasing decisions.

Our work with sustainability is ever evolving. It is a work in progress. BYBI is far from perfect but we’re currently doing what we can, in the areas that we believe we can have the biggest impact.

At BYBI, we have three core pillars that we focus on across the business. We believe these three areas have the biggest environmental impact and therefore have the most potential for impactful change. Click to find out more

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