Packaging is perhaps the most obvious of our sustainability endeavours and definitely something that has gained traction in the media in the last 12 months, probably because it’s the first bit of a product that you see. Zero Waste Week reports that a shocking 120 billion+ units of packaging are produced every year by the cosmetics industry, so as a brand within this industry, it is our responsibility to reduce the environmental impact of our portion of that number.
It’s important to note that our approach to packaging is far from perfect, mainly because a perfect solution is yet to exist. What we can say is that we’re on the forefront of innovation, holding direct relationships with all of our suppliers, meaning that as soon as materials or solutions become available, we’re ready to adopt them. It’s a work in progress and a continuous evolution that we meticulously scrutinise to ensure we are always doing the best we possibly can.